Seminar Notes – Deciphering the Digital Environment

pig geek

Wozer – intense seminar for me! My strategy and business knowledge has hit a steep learning curve. Managed to get my head around most of it but think I’ll need to delve into the background reading. But most of all – make sure it’s applied in the Millions project!

What is strategy?

Planning for a business to expand, grow and succeed.

Situation Analysis

Objectives

Strategy

Tactics

Actions

Control

4 areas that impact business strategy: Political, Economical, Social-cultural, Technological

SWOT is an analysis of your findings from your PEST

What to think about in your group work:

  • Benchmark your competitors (finding the loose brick (Amazon/Waterstones, iTunes/HMV)
  • Understanding your customers
  • The USP (or the Online Value Promise)
  • Perform a SWOT  analysis: Strengthsfair- the  of great halls, underground chambers, antique weapons andthern shore of Geneva, Chillion Castle is a brillian, weaknesses, opportunities, threats – a swot analysis encourages making goals, inspiration
  • Perform a PEST analysis:
  • Create SMART objectives (use for pitching your idea) Smart, measurable, attainable, relevant, time-based (for example I need 10 new suppliers for my shop by the end of the year).
  • By implementing a SMART objective with clients, it’s easier to measure and reflect upon, then just looking at the end results
  • KPI’s – define your achievement, your goals, your reflection. Their what clients and bosses want to see. METRICS DEFINE KPIs – KPIs defined by metrics
  • PPPP –

–          Integrated pitch proposal – support the rest of the team.

 Most Importantly: WHICH FEATURES OF MY PRODUCT WILL HELP PENNY?MARK?JOHN? ACHIEVE THEIR GOALS?

 

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